As a well-established leader in the organic produce market, Pippy's Farm was seeing new, major competitors entering the space. As part of a larger strategy to retain market share, they worked with us to update their brand perception.
The new hand-drawn logo takes the shape of a bunny. It can now stand alone as an iconic playful equity to represent the brand. It was central to our strategic approach to preserve the light color of the brand – after all, the color is in the name. The fresher, more appetizing hue reinforces Pippys point of difference as the most delightful choice
To boost communication of the environmental commitment of Pippy's Farm in its daily contacts with customers and members, Pippy's Farm wanted a new packaging design for its delivery box. The box was destined to be filled with up to 6 bottles of fresh juice for transport to customers. FOMG redefined the positioning of the brand and developed a user-friendly website. The new Eco-box now meets the requirements of customers and employees alike, emphasizing the environmental commitment of Pippy's Farm.
With the brand purpose in mind and a personality identified as nurturing, versatile, positively energetic, smart and progressive, FOMG developed Modern’s new visual expression. Stemming from the original packaging , we evolved it into a rich packaging system. The system is able to represent the particular traits of breads, rusks, muffins and festive cakes already in the range.
We chose to clarify brand positioning, differentiation, and messaging through storytelling. This strategy transformed a standard business into a brand experience that encourages site visitors to connect more deeply with the brand.
The launch of the rebrand was an unqualified success. FOMG worked on developing all of the launch collateral, advertisements, promotions, and packaging. In the first twelve months sales doubled.
The brand was able to secure excellent placement throughout the country at Whole Foods Market and other major retailers. Pippy's Farm increased dramatically, with market penetration in over two thousand grocery stores.
FOMG’s strategy was to connect the dots in a granular way for consumers between organic production, the packaging process and preserving the environment via energy and water conservation and reducing landfill waste. The campaign focused on education and centered on Pippy’s Farm progressive belief that organic alone is not enough for today’s eco-conscious companies.
One of the things we’ve learned about people associated with organic food is how passionate they are about doing good through something many people take for granted. At each step we could count on their team to review our work through the combined lense of helping the world while being pragmatic about running a business. It’s a difficult balance to maintain.
The packaging system also had to work across many forms, structures, and product SKUs, including – drinkables, milk, blended yogurt, cheese, cream on top yogurt. The result is a unified branding program that allows for continued growth as Pippy continues to grow its product line up.
FOMG created a highly energetic and vibrant redesign made in the spirit of products. There are lots of colors; however, they do not overpower readers. What’s more, it is also responsive, so that visitors can enjoy beautiful aesthetics even on mobile devices.
The website now creates an exciting presence that appeals to customers and strengthens brand identity.
