FOMG team created works of art across various media specifically for their aesthetic value.
Mix of Media's and projects here: books, posters, billboards, brochure design.
Frank Gehry’s tower is as majestic as its cross-town rival, the great neo-Gothic Woolworth Building. He played with the shape, trying to find something that would make sense, economically and functionally, as a high-rise apartment house while still relating to the sculptural forms for which he is known.
He had struggled with the shape of the building—earlier versions had a more flowing, rounded form—but then conceived the idea of what he calls “Bernini folds,” in reference to the crisp lines in the sculptures of Gian Lorenzo Bernini. At that point, Gehry realized that the underlying structure didn’t have to have an undulating shape if the façade could be made to fold in and out in a dramatic way.
