Clivia is an Italian premium water brand.
Our challenge was to refresh the brand and create a minimal design that would make it stand out on the shelf. At the same time, we wanted to position Acqua Clivia as the best option in the water market. Clivia is an Italian premium water brand.
Our challenge was to refresh the brand and create a minimal design that would make it stand out on the shelf. At the same time, we wanted to position Acqua Clivia as the best option in the water market
Creative web development, necessary insights and branding metrics are the critical foundations with which to establish and build a sustainable and strong strategic framework for bringing a brand to market.
The FOMG creative team worked with CLIVIA brand on all aspects of digital and offline branding initiatives, styling and designing the look and feel to seamlessly implement across platform.
From web design and digital media to product packaging and print design. a minimalistic style and consistent brand story are presented.
Through our analysis we identified and improved a number of items, some including the navigation experience through category pages, implemented a wizard to quickly jump to products, improved the product page experience and improved the checkout flow.
We were able to increase and maintain key visibility for a number of top search terms and help minimize any effects of a complete re-platform of their e-commerce store.
Working on Clivia brochure design, our challenge was to bring the company’s new purpose as an inclusive wellness brand to life visually across the entire portfolio. Clivia's new brochure design has a bold, brand-forward and iconic attitude to create a deep and visceral connection with its audience while moving away from standard layout toward a more vibrant and diverse expression. The resulting design enriches the brand’s heritage by infusing it with a distinct sense of fun to forge deeper connections with consumers.
A new vibrant advertising campaign, created an unexpected voice that succeeded in standing out from the crowd, speaking directly to consumers and injecting the long neglected ambient fixture with real taste, vitality and excitement.
The striking and purposeful identity for new intelligent cloud powered water challenges a new drinks category to quench the thirst of a wellness-driven consumer. The white bottle establishes the idea of the power to be found in this intelligent cloud powered water. The unique, embossed soft label symbolizes the lighter nature of the drink with the premium and sustainable bottle. FOMG creates a new drinking experience led by the bottle in the hand to secure dynamic entry into the wellness space and across categories.
