Narducci approached FOMG to redesign the Narducci brand to recapture the company’s long-standing Sicilian heritage, increase shelf impact and improve quality cues.
To reinforce the high quality of Narducci Wines, premium quality cues such as vineyard designate names, foiling accents, and ebossing techniques where incorporated to the new design.
Elegance is captured through neutral grey tones and glints of gold.
The illustrations occupie more than three quarters of the key visual, emphasizing on the importance of the territory in the storytelling and reinforcing the idea that Narducci is a premium wine.
The end result is a well-evolved package rooted in the brand’s heritage.
Every wine has a story. And it’s our job to interpret and communicate it visually, in the most convincing and engaging way.
The name of the game is to bring the individual wine’s story to life, in a space that’s on average, 95mm x 105mm. It’s about condensing the visual concept, graphic clues and treatment of the name, onto a tiny canvass.
Above all to bring a distinctive quality and personality that demands interest, attention and preference. Once on the shelf or in the restaurant, the label has to do the ultimate selling job and reflect the quality in the bottle.
NARDUCCI is an indisputably inventive, creative and collaborative brand and is now positioned to break new ground with a premium design and confidence to redefine the norm.
'U Rinali is the last project from the Narducci Family, a brand with a legacy that goes back for more than 140 years. A premium product, 'U Rinali is one of a series of new Narducci wines that falls into high price bracket.
We designed a clawmark featured on the unique bottle design to form the core brand mark. Meanwhile, bold typography, authentic illustration have been transferred digitally to preserve a crafted aesthetic with a more modernized look and feel.
Website architecture and design hinge on minimalism. The sense of scarcity in navigation, content, and layout echos brand expression, creating clear pathways for conversion and stylistically delivering on the brand’s old-world winemaking approach, where density is nullified for clarity. A black-and-white color palette is brightened with pops of color only on hover to create a stark contrast while signaling the way forward.
For Park Avenue Cabernet, FOMG established a package that drew inspiration from a famous New York Building. Using the historic poster artwork as the foundation, we created an entirely new piece of artwork that echoed the magic of the original architectural draft and was completely unlike any other label on the shelf. Silver and somewhat controversial, the package is sure to turn heads
The market reaction for the brand redesign was incredibly positive. Within a few short months of release, production tripled in two years and Narducci was able to expand distribution to retailers like UNITED WINE AND SPIRITS, where placement had not previously been possible
