The FOMG's key goal was to illustrate the Ralph Faluzzo brand message through a clear design aesthetic and an immersive experience for new and loyal customers.
FOMG created a low-fidelity/high-tech aesthetic interwoven throughout the brand identity and the site. Reflective of Ralph Faluzzo’s previous and current collections, FOMG curated a color palette In addition, FOMG created a consistent typographic language for the brand.
The goal was to create an international brand specialising in fashionable clothing and products with a mostly sustainable approach. We developed the direction and curated the fashion designer, as well as creating all visual communication.
The online audience insights were also beneficial for the peripheral activities of the brand's marketing team.
FOMG created a new visual identity that will go on to define the future look and feel of the brand. We work closely with the client through all the stages. Essentially the brand guidelines clearly define everything needed to provide a design language and image style system that can be passed on to other design professionals, printing companies and advertisers.
Ralph Faluzzo is always looking for innovative ways to integrate his brand’s message with the site’s content.
Our partnership with Faluzzo is a great example of how we are delivering our great contests and cool content to targeted consumer in an environment that enhances the brand and uniquely meets the demand of the campaign strategy.
The website is fully responsive and optimized across all devices. The full suite of interactive features across the site has been tailored to ensure the most engaging experience. Traditional e-commerce websites are often unable to fully leverage the pre-release press that circulates once a collection has been revealed.
HAND MADE JEANS
FOMG worked with Ralph Faluzzo for more than 2 years to redefine the handbag collection to be better suited for the U.S. market, including selecting materials, illustrations, backgrounds and launching a fresh collection. The changes not only improved marketability in the U.S., where the brand is now carried in key locations, but also expanded the existing business in Italy.
