As early as 1916, the best olive oil from Partanna took the name of the Asaro family, one of the oldest and most noble families of Sicily. Since then, the Asaro have been producing their olive oil, handing down their ancient tradition from one generation to another.
Italian tradition is not something static and immutable: It flourishes and reinvents itself after different countries and cultures have adopted it.
New generations make the tradition their own and give it new meaning. How did FOMG try to tell, with a modern attitude, the story of family tradition and Italian excellence in order to attract an international audience? By studying this tradition in detail and recalling key elements, then bringing them back to life and describing them in a fascinating way.
FOMG created a new language that talks about tradition, in a fascinating key, close to the international consumer more and more young and curious. Starting from the historical elements of the ASARO family, then we hand-draw each element, finding the way to tell an authentic story in a new way.
With this new look, Asaro is ready to bring its story to the United States and enrich the world’s cuisines, inspiring creativity in the kitchen and giving new forms to Sicilian tradition.
As Asaro brand grew over the years, new products had become brands in and of themselves. This created a fragmented product line and inefficient use of marketing resources. We restructured Asaro’s brand architecture to unify its portfolio and optimize marketing spend.
ASARO ORGANIC FARM needed to vivify their website. Before FOMG, ASARO’s website was a simple slideshow with minimal interaction for the user.
They needed a robust visual experience and, with such a brand focus on the natural, unprocessed food, ASARO ORGANIC FARM needed a site that would also educate visitors about what makes them such a unique, health-forward, and delicious food.
Since launch, the site has generated an unprecedented amount of traffic. Through the new platform, the team behind ASARO was able to attract new consumers with its user-friendly features, with nearly 10k consumers reached in just the first month.
Exhibiting at a busy industry show? Of course you’re going to need more than an effective brochure design, but it’s a great start, particularly if we keep it simple to allow your sales teams to interact with your target audience.
Typography, illustrations and colors of this package design is 100% recyclable and have high brand recognition. Other issues such as health and nature protection are conveyed in an elegant way.
Biodegradable PET-coated cardboard for this packaging was chosen, as it’s an eco-friendly material. It gives the finished product a clean look. Strong colors were picked as they are associated with Sicilian culture.
Themes are an excellent way of achieving brand recognition. FOMG created the theme of Asaro Farm milk bottle label design in a classic era style. All the elements are in the same theme. Note that the design borrows the theme from the company’s core design materials such as logo design.
